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U.K.’s New Look taps Kronos for workforce management


Chelmsford, Mass. -- British fashion retailer New Look has selected workforce management solutions from Kronos Inc. to maximize labor productivity and increase sales conversion rates in its 670 stores in the United Kingdom, Ireland, France, and Belgium. Kronos will optimize the scheduling and manage the time and attendance of 16,000 full- and part-time staff and align labor to demand in each store.

Kronos will use a combination of historical sales data, predicted sales figures, shopper numbers, and essential store tasks to determine the optimum staffing schedules for each store, matching labor requirements to individual store demand.

In addition to scheduling and time and attendance applications, New Look will use Kronos’ new time clock, InTouch, which features an unrivalled user experience, robust employee self-service, and cloud-ready capabilities, Kronos said.

“Our priority was to leverage a proven workforce management solution to increase the productivity of our retail colleagues and improve sales conversion rates,” said Steve Challes, head of channel development, New Look, Wokingham, England. “Kronos will support us in the key objective of scheduling the optimum number of people at all points throughout the day. We look forward to benefiting from Kronos’ international expertise as we roll out the solution throughout Europe.”

Selecting Kronos for its retail stores has reinforced New Look’s relationship with Kronos, as 1,000 employees at New Look’s distribution center have used Kronos for time and attendance since 1997.

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