Supervalu selects LoyaltyOne solution to develop customer segmentation strategy

Toronto -- LoyaltyOne announced that Supervalu has agreed to use its Precima customer-centric analytics solution to develop a multi-dimensional customer segmentation. The U.S. grocer expects the solution will strengthen and expand its customer-driven marketing, merchandising and operations strategies.

"Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions," said Wesley Story, Supervalu group VP customer insight and loyalty. "Precima's approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers."