ShopperTrak adds in-store analytics

Chicago -- ShopperTrak announced the beta release of a new interior counting system for retailers in North America and the United Kingdom. The system builds on the company's existing Managed Service people counting solution by adding wireless location technology from WirelessWERXT.



Offered as an enhancement to its Managed Service offering, ShopperTrak's new interior counting system includes both in-store hardware and proprietary software. The system is easy to set up and adapts to ever-changing store merchandise displays. The enhanced offering will enable retailers to make better decisions based on anonymized foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays, according to ShopperTrak.