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Predictive Analytics

  • Shopzilla rebrands as Connexity

    Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

    According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

  • Shopzilla changes name to Connexity

    New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

    According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

  • Study: Poor, slow web images affect engagement

    Tel Aviv, Israel - Default image formats, used by up to 95% of all websites, do not deliver the highest level of user satisfaction. According to a new study of moment-by-moment emotional responses in universal facial expressions of more than 250 participants conducted by NeuroStrata on behalf of application delivery/security provider Radware, 65% of participants have felt frustrated by images taking too long to load.

  • QuickPivot selects Datawatch to power campaign management tool

    Boston – Lifecycle marketing technology provider QuickPivot has selected Datawatch to power the advanced reporting capabilities in a new hosted campaign management platform. QuickPivot offers a cross-channel marketing platform and marketing services that provide lead generation and nurturing, as well as closed sale, upsell and cross-sell.

  • Rite Aid Q2 beats Street; cuts outlook on lower reimbursements, generics

    Camp Hill, Pa. -- Rite Aid Corp. on Thursday reported better-than-expected profit and sales for the second quarter. But the chain cut its full-year profit outlook, citing lower reimbursement rates and anticipated lower profitability from new generics and generic drugs that recently lost exclusivity.

    Rite Aid’s second-quarter profit surged to $129.2 million, up from $32.8 million in the year-earlier period,

  • Why Personalization is Key to the ‘New Consumer’

    By Graeme Grant, president & COO, CQuotient

    Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.

  • Study: India top offshore outsourcing destination

    New York - India, China, and Malaysia are the top-ranked offshoring destinations. According to the 2014 Global Services Location Index (GSLI) from A.T. Kearney, India, China, and Malaysia remain the top three offshoring destinations, and Asia continues to dominate, with six of its countries among the top 10.

  • Midwest retailer Niemann Foods selects Revionics for price optimization

    Austin, Texas -- Revionics announced that Niemann Foods, a chain of grocery, pet food, hardware, pharmacies and gas stations in the Midwest, has selected Revionics as its price optimization provider.

    Revionics will be providing Niemann Foods with their SaaS-based price optimization solution, which includes robust price management, science-based optimization, forecasting, simulation and effectiveness measurement.

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