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Report: Retail top category utilizing location powered advertising; geo-fencing most popular
New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.
The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers. I
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HoneyBaked Ham Leverages HP Technology to Keep Pace With Transactions
When it found the performance of a legacy data-processing system lagging too far behind the pace of its business, Alpharetta, Georgia-based The Original HoneyBaked Ham Co. of Georgia, Inc. decided to investigate more current options. Difficulties keeping up with the flow of transactional data from its 115 corporate stores and 200 franchise locations during the 2011 holiday season marked the turning point for the retailer.

