Payments tech company partners with point-of-sale software developer

Merchant Warehouse, a leading provider of payment technologies and merchant account services, has entered into a partnership with Revel Systems, a point-of-sale software developer.

According to both companies, Revel Systems' integration with Merchant Warehouse's Genius Customer Engagement Platform enables merchants to gain greater business intelligence capabilities to more effectively streamline, analyze and grow their businesses.

Revel Systems' POS solution was designed with the goal of helping businesses run more efficiently and profitably. The iPad POS can be customized to meet individual merchant needs. Additionally, as a cloud-based technology, Revel Systems offers a secure solution that enables managers to monitor, analyze and track business activities from wherever they may be.

"We wanted to disrupt the POS industry by giving business owners an easier way to accept payments, while more effectively monitoring their business activities and making more informed business decisions. Our integration with Genius lets us significantly expand our offering," said Lisa Falzone, CEO, Revel Systems. "With Genius, we can go beyond traditional purchasing analytics and offer our customers a mobile commerce platform that extends their opportunity to leverage data and new technologies to attract new customers and keep existing customers coming back."

Genius offers flexibility and scalability for merchants of all sizes. Designed to evolve with the payments landscape, the solution presents merchants with the opportunity to turn every transaction into an interaction through integrated commerce and marketing functionalities. Genius also enables the acceptance of any kind of payment, discount or loyalty program through a single transaction from one customer engagement device, without the need for time-intensive or expensive hardware updates.

"Competition among merchants today is extremely high, making it even more important to understand your customers' preferences and deliver an experience that makes them want to engage time and time again," said Henry Helgeson, CEO of Merchant Warehouse. "By teaming up with Revel Systems, we're showing merchants the value business intelligence capabilities can have on the bottom line of your business — from greater payment acceptance capabilities to increasing customer loyalty through a seamless and enhanced shopping experience."