Predictive Analytics

New York - SmartFocus has acquired beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the U.K.'s first omnichannel digital marketing system. Its platform now offers customer engagement and analytics capabilities across all media channels, so clients can gain deeper insight into consumer behavior.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

Kroger reported total sales of $25.3 billion, representing an increase of 11.6% for its second quarter. Total sales, excluding fuel, increased 12.4% in the second quarter over the same period last year.

Cincinnati – The Kroger Co. beat Wall Street expectations with strong net earnings and sales results for the second quarter of fiscal 2014. Net earnings rose 9% to $347 million from $317 million, while total sales increased 12% to $25.3 billion compared to $22.7 billion for the same period in the prior year.

San Jose, Calif. – Retail performance has continued to improve throughout 2014. According to the RetailNext Composite Index analyzing more than 15 million shopping trips across specialty and larger format retail stores within the U.S., the Consumer Confidence Index (CCI) rising for the fourth month is a positive sign for retailers going into fall season, and is reflected in uptick in conversion and sales per store of .4% and 4.2%, respectively.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

North Palm Beach, Fla. – Despite prevailing expert opinion that mobile payments are popular with modern consumers, this may not actually be the case. A new survey of U.S. consumers conducted by Princeton Research Associates for Creditcards.com shows that only 4% of Americans say they would always use their mobile phone to make a purchase and only 9% said “most of the time.”

Nashville, Tenn. – Cognitive computing provider Digital Reasoning has released Synthesys 3.9, the latest release of its machine learning platform for analyzing human language data at scale. Synthesys 3.9 provides capabilities to detect key risk and performance indicators in human communication and automatically connect and aggregate information based on those indicators.