Predictive Analytics

San Jose, Calif. – Despite declining store traffic during March 2015, retailers benefited from increased sales per shopper (SPS), average transaction value (ATV) and conversion rates. According to the March 2015 RetailNext Retail Performance Pulse, SPS grew 5.8% compared to the same month a year earlier, perhaps reflecting pent-up consumer demand after a difficult winter.

In addition, ATV grew 3.5% and conversions increased 0.9%, further suggesting consumers who visited stores were looking to make purchases. Returns stayed flat.

Los Angeles – Interest in Apple Watch may extend beyond simple “buzz.” Bizrate Insights, a division of Connexity, found in a survey of more than 6,000 online buyers that there is significant consumer interest in the new wrist-worn mini-computer.

About 5% of online buyers said they wanted to buy the watch now, while 22% said they were interested. The most interested customers’ profile is someone who already uses an iPhone, is an adult under the age of 50, and more likely male.

Chicago - Potbelly Corp. has named Michael Coyne as its new CFO, effective May 1. Coyne will oversee all financial functions and will also be charged with positively impacting Potbelly's analytical, productivity, and risk assessment capabilities.

Walnut Creek, Calif. – Retailers are taking advantage of volumes of Big Data and advanced analytical technology to uncover deep insights on customer behavior. However, according to a new study from RSR Research, they may be focusing on customer behavior to an extent they overlook other valuable insights.

By Andy Wong, co-founder and VP of client services, Mobispoke

The rapid adoption of e-commerce in the digital age has fundamentally changed the way people shop. The online shopping experience today is not only richer and more engaging than in-store, but it is also personalized to each individual consumer, offering outfit pairings and special discounts based on a consumer’s profile.

Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.

Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.

The U.S.

New York -- Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.