Predictive Analytics

New York - Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns. The company had a number of variables to understand when it came to understanding likelihood of a customer to spend in a certain product category.

San Diego - While showrooming, the process of researching in-store before buying online, remains popular among 76% of consumers, the emerging trend of webrooming, or researching online before buying in-store, is even more common, representing 88% of shoppers. According to “The Rise of Webrooming: A Changing Consumer Landscape,” a report from Interactions, 75% of webroomers believe they can find the lowest in-store price, while 72% prefer online product comparisons and 71% prefer online product research.

Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.

The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.

Armonk, N.Y. – IBM is releasing 'IBM ExperienceOne,' a new integrated portfolio of cloud-based and on premise offerings that help clients deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices. Built on best practices, IBM ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by its WebSphere Commerce, Customer Digital Experience and Enterprise Marketing Management software.

New York – Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc. The partnership leverages Maxymiser's testing, personalization and targeting tools with Pointmarc's optimization team in an effort to deliver enhanced online experiences for both Maxymiser and Pointmarc clients.

At its Smarter Commerce Global Summit in Tampa, IBM announced ‘IBM ExperienceOne,’ a new integrated portfolio of cloud-based and on premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.

Pricing has long played a significant role in a retailer’s success, but with the industry continuing to undergo an omnichannel transformation the decisions retailers make about pricing will separate winners from losers.

Brisbane, Calif. – Bebe Stores Inc. reported a net loss of $24.3 million in the third quarter of fiscal 2014, an improvement from the net loss of $49.3 million recorded in the same quarter a year earlier.

However, net sales were $93.5 million, a decrease of 17.2% from $112.9 million for the third quarter a year ago.

Same-store sales for the quarter decreased 5.7%.

Armonk, N.Y. - SiteMinis, a mobile Web technology and services provider, has adopted IBM Cloud services including SoftLayer infrastructure, enabling dynamic mobile applications and Websites that offer consumers an enhanced mobile shopping experience while cutting cloud hosting costs by 35%.

At an event with President Barack Obama, Walmart said that it will double the number of on-site solar energy projects at its U.S. stores, Sam’s Clubs and distribution centers by 2020. The commitment is part of Walmart’s global initiative to drive the production or procurement of 7 billion kWh of renewable energy by the end of 2020.