Predictive Analytics

Atlanta -- Deployment of in-store Wi-Fi had the most significant positive impact on retail sales and loyalty of any technology initiative, according to a survey by IHL Group. Almost half of the participating retailers claimed increased customer loyalty due to deploying in-store employee Wi-Fi, with an associated 3.4% increase in sales. One-third of retailers (28%) reported increased customer loyalty due to deploying in-store customer Wi-Fi, with an associated 2% increase in sales.

New York -- Costco, Amazon.com and Apple  score highest in customer loyalty, according to the Net Promoter Consumer Study.

The study ranks more than 220 brands, such as Costco, Amazon.com, Apple and more across 22 U.S. industry sectors, including financial services, insurance, technology, online entertainment, retail stores, electronics, travel and hospitality, and telecommunications.

Armonk, N.Y. – The weather is traditionally a topic for conversation when there is nothing else to discuss, but for retailers knowing what the weather will be is a vital concern. IBM and The Weather Company, parent company of the Weather Channel, are partnering to integrate real-time weather insights into business to improve operational performance and decision-making.

A new deal between IBM and The Weather Company promises to give retailers and suppliers access to a new range of insights to drive all manner of demand forecasting, merchandising and replenishment decision-making.

London – The Amazon Prime paid shipping service appears to be in a membership boom. New Millward Brown Digital research suggests that the percentage of Amazon traffic from Amazon Prime members has increased 300% in the last year.

The increase in Amazon Prime membership means that an increasing amount of shoppers at other retailers are also Prime members. For example, during the most recent holiday season, almost one in 10 Walmart.com shoppers was an Amazon Prime members.

Cambridge, Mass. – Mobile traffic during the 2014 holiday season peaked on Thanksgiving (50% of online traffic) and hit a low point on Cyber Monday (30% of online traffic). According to the 2014 Online Holiday Shopping Trends and Traffic report from e-commerce solutions provider Akamai Technologies, Cyber Monday still proved to be the most popular shopping day of the season, with overall retail traffic peaking at almost 13 million page views per minute (V/PM).

Houston – Specialty accessories retailer Charming Charlie is supporting rapid growth of its business with an enterprise rollout of Oracle Retail applications. And “business” is the key word in the equation.

“This is not an IT project,” John Hnanicek, CIO of Charming Charlie, said during a session at Oracle Industry Connect 2015. “It’s a business project sponsored by the business and supported by IT.”

Retailers can measure every aspect of shoppers’ behavior on their Web sites and now an agreement between Nielsen and RetailNext means some of the same insights can be obtained from the physical world.