Predictive Analytics

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

Entering 2015, it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies. One essential fact is driving this broad industry trend: consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

New York -- A new index called the Price Perception Index provides insight into digital pricing strategies. The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.

“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.  

Redlands, Calif. -- BJ’s Wholesale Club announced that it has adopted Esri’s location analytics solutions to aid in real estate research strategy and business insight analysis.

New York -- As the use in-store mobile payment becomes more pervasive, consumers require increased education on the performance and ease of use of mobile pay services, a recent survey by Verifone of U.S. consumer attitudes suggested.

Lincolnshire, Ill. --- Zebra Technologies Corporation released survey results that revealed nearly all retailers are ready to make the changes required to adopt the Internet of Things (IoT). The survey, conducted in October 2014 by Forrester Consulting on behalf of Zebra Technologies, also showed that a majority of retailers believe IoT will be the most important technological initiative of the decade.

Some of the key findings from the survey include:

Atlanta -- 400-store French apparel retailer Kiabi has selected Predictix to implement a unified suite of merchandising and supply chain optimization solutions.

Predictix, which harnesses predictive and prescriptive analytics, and the unlimited computing power of the cloud to bring insights into consumer demand, will allow Kiabi to discover a deeper, richer understanding of what drives consumer demand and reach a new level of customer intimacy.

There have been many bold predictions about retail trends, but not as many predictions about trends when it comes to the future of retail payments in the digital age. Well, for PayPal, it seems as though the future is now.

Austin, Texas - Following its recent acquisitions of retail vendors QuantiSense and ShopVisible, Epicor Software Corp. is releasing several new retail solutions. They include QuantiSense Retail Analytics, which provides a complete analytics package that delivers actionable insights to every area of the business and all key decision makers.