E-commerce spending to top $300 billion in 2015

New York -- E-commerce in the United States in 2015 will top the $300 billion mark for the first-time ever, according to Forrester Research’s principal analyst Sucharita Mulpuru.



“This is big news,” Mulpuru said during a presentation at the National Retail Federation’s annual “Big Show” conference.



Mulpuru noted that e-commerce spending for holiday 2014 (November and December) totaled approximately $90 billion, which equaled roughly one-third of the entire online retail bucket for the year. Cyber Monday, in particular was a blockbuster, with the single day generating $2 billion in sales.



“But it still pales next to China’s Singles Day, which generated $11 billion in sales, with $9 billion going through Alibaba alone,” Mulpuru added.