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Study: Shoppers prefer convenience over grocery


State College, Pa. - Consumers are spending 5% less time in supermarkets, compared to the previous year. Concurrently, the sixth annual C-Store MegaStudy from VideoMining Corp. found that shoppers' time in convenience stores increased 6% from the previous year.

VideoMining integrates behavioral data with a range of other data sources, including transaction data and exit interviews. In the C-Store MegaStudy, for example, this integration showed a correlation between time in store and average dollar basket size, which grew by 9%.

Engaging shoppers for longer periods can lead to increased basket size in C-stores, according to VideoMining. Providing assortments tailored to time of day and increased consumer desire for healthy eating is a key step to longer engagement.

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