City Sports tries for touchdown on personalization

Boston-based sporting goods retailer City Sports has a new tech partner to help the company offer a more personalized shopping experience across channels.

City Sports says it has selected BlueConic as the platform to translate customer intent into action.

“With 26 stores along the East Coast as well as a growing online business, we understand the importance of delivering targeted experiences to each consumer,” said Ryan Peters, Director of Ecommerce at City Sports. “BlueConic allows us to leverage customer profile data across various touch points, giving us the opportunity to engage with new visitors as well as loyal customers at opportune times, and ultimately drive conversions."

City Sports says it is aiming to gain deeper insights into both known and anonymous users to determine how they access the site, what products they search for, and what they buy. With these capabilities, BlueConic will help City Sports deliver relevant content to customers, bolster repeat transactions and enhance customer loyalty.

“We are pleased to expand our footprint within retail through our relationship with such an established brand as City Sports,” said Bart Heilbron, CEO and co-founder of BlueConic. “In today’s ever-evolving retail environment, it’s critical for brands to leverage digital insights in order to provide tailored experiences for consumers. We are excited to partner with City Sports to drive loyalty and the bottom line for their brand.”

City Sports operates 26 stores along the East Coast.