Data Management

By Owen Shapiro

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.

While you are preparing to take maximum advantage of all the glorious opportunities Big Data offers, keep in mind that the devil in Big Data could be in these overlooked details:
 

King of Prussia, Pa. – EBay Enterprise, an EBay Inc. company, has selected IBM as a hybrid cloud platform to enhance its Magento Hosting Partner ecosystem.

This agreement is designed to expand global infrastructure options for Magento's more than 240,000 retail users by giving them access to the IBM SoftLayer infrastructure.

Boca Raton, Fla. - Office Depot Inc. is obtaining a little outside assistance with integration resulting from its merger with OfficeMax. Office Depot has selected Capgemini to drive critical technology migration and finance and accounting services resulting from the merger.

Nashville, Tenn. - Genesco Inc. has selected DiCentral to help streamline the company’s supply chain management processes and provide better exchanges of data with suppliers. Genesco selected DiConnect Enterprise as its EDI (EDI/INT) solution.

In addition to connecting with the DiCentral Network, Genesco also plans to use DiConnect to exchange data with its large suppliers. DiConnect is a scalable, Internet EDI solution for enterprises seeking to exchange purchase orders, invoices and other business documents with trading partners.

Stockholm, Sweden – Stockholm, Sweden-based EPiServer and Nashua, New Hampshire-based Ektron have merged to create a new global digital experience provider of scale. The combined company is backed by technology-focused private equity investment firm Accel-KKR.

The combined company, which will operate under the EPiServer name and continue to use the Ektron and EPiServer brands, has more than 8,800 customers in 30 countries backed by a network of more than 880 partners.

The National Retail Federation reiterated its support Jan. 27 for a federal data breach notification standard as a congressional panel held a hearing on this issue, saying legislation should provide consumers with notice whenever a data breach occurs. 

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.

Boca Raton, Fla. - Office Depot Inc. has selected CoreMedia LiveContext software to help enhance the customer shopping experience for Officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. Late in 2014 and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

Salt Lake City – ReposiTrak,a leading provider of Compliance Management and Track & Trace solutions for food safety exclusively endorsed by FMI and ROFDA, said that W. Lee Flowers and Company, which operates or supplies 90 IGA / KJ’s Market and independent supermarkets in the Carolinas and Georgia, has chosen ReposiTrak to manage their food safety-related risk.