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How BI Can Help Shape Your Marketing Strategy
Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.
As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.
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Study: Retailers face significant cyber risks
Retailers that think they have digital security under control may want to take a second look at their protocols.
According to a new study from risk predictive analytics firm Bay Dynamics, "The Pre-Holiday Retail Risk Report," a significant amount of retailers assign the same login credentials to employees and do not know if employees have leaked sensitive data.
Despite these common gaps, a majority of 125 retail IT decision-makers surveyed said they have full confidence that their sensitive information is sufficiently protected.

