Consumer Analytics

A direct-to-consumer intimate apparel brand is generating additional revenue as a result of testing its product messaging.

The Buckle Inc. reported sales improvement even as net income slightly dropped in a mixed second quarter of fiscal 2022.

Foot Locker Inc. met guidance in a difficult macroeconomic environment during the second quarter of fiscal 2022 and entered a new inventory partnership.

Tractor Supply Company is refreshing its Petsense banner and opening its Neighbor’s Club loyalty program to Petsense shoppers.

Kohl’s Corp. plans to include a Sephora presence at all of its 1,100-plus stores across the U.S.

TikTok is expanding its capabilities as an advertising platform.

As we begin to emerge from the pandemic, one of the most important learnings about commerce is that people want to shop their values and build more genuine relationships with businesses.

A Chicago-based restaurant group is partnering with an online ordering platform to integrate its loyalty and gift card offerings with carryout and delivery.

Back-to-school shopping is reaching its peak as large numbers of consumers visit brick-and-mortar locations.

Consumers are feeling a bit better in August.