Lettuce Entertain You extends rewards for ‘to go’ orders

Dan Berthiaume
Senior Editor, Technology
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Lettuce entertain you logo
Lettuce Entertain You and DoorDash are expanding the reach of loyalty and gift card programs.

A Chicago-based restaurant group is partnering with an online ordering platform to integrate its loyalty and gift card offerings with carryout and delivery.

Lettuce Entertain You is leveraging the DoorDash Storefront commission-free online ordering solution to enable customers to earn loyalty points and redeem rewards dollars directly from the LettuceEats app or its e-commerce site via a Paytronix loyalty solution. The company will also leverage the Carat from Fiserv omnichannel platform to enable diners ordering in-app or online to pay with Lettuce Entertain You gift cards for carryout and delivery orders.

[Read more: Lettuce Entertain You switches to mobile loyalty with Paytronix]
To begin earning and redeeming Lettuce Entertain You Frequent Diner Club Points and Rewards Dollars, customers can visit the company’s e-commerce site or open the LettuceEats app, search for their desired restaurant, sign in to their Frequent Diner Club account, and place an order.

Once at checkout, loyalty members will earn points on the subtotal, and if they would like to redeem Reward Dollars, they can choose to use them in the moment or maintain them for a future order.

According to data from Lettuce Entertain You, loyalty members have increased their frequency of visiting or ordering an average of 2.5 times over the last three months, which is the highest the company has seen for their full-service restaurants since the program started.

“We are thrilled to partner with DoorDash to be able to offer our Frequent Diner Club Members the chance to earn Frequent Diner Club Points and redeem Reward Dollars on all carryout and delivery orders for the very first time," said R.J. Melman, president of Lettuce Entertain You Restaurants. "It’s important to us to be able to offer the same hospitality that we offer in our restaurants to our guests at home and through this partnership, we have been able to make the online ordering process quick and easy. We have seen a steady increase in carryout and delivery orders, with more than 40% of new guests ordering from us each week."

“Lettuce Entertain You is highly regarded for providing an incredible in-person dining experience, regardless of the restaurant concept a guest chooses,” said Ryan Parietti, head of U.S. restaurants at DoorDash. “We’re proud to support the restaurant group in further extending this experience through Storefront integrations with Paytronix and Fiserv, further unifying the ordering process for guests looking to enjoy delicious meals in the comfort of their own home.”

[Read more: DoorDash adds in-store ordering and payments with acquisition]

Lettuce Entertain You Restaurants is an independent, family-owned restaurant group based in Chicago that owns, manages and licenses more than 110 establishments across more than 60 concepts in Illinois, Minnesota, Maryland, Nevada, California, Virginia, Texas, and Washington D.C., with Florida coming soon.

Founded in 2013, DoorDash operates in 27 countries across the globe.