Consumer Analytics

Consumers have spoken.

Special occasions are taking a big hit as consumers adjust their spending amid financial concerns fueled by inflation.

Walmart reigns supreme when it comes to private-label household penetration, but three other retailers are coming up fast.

A Canadian retail conglomerate is creating one multi-cloud e-commerce ecosystem for its seven retail brands.

If the in-store experience is not up-to-par with the competition, customers will reconsider their loyalty.

The metaverse holds potential as a consumer engagement tool, but retailers must provide the experience customers want.

Walmart is utilizing advanced artificial intelligence (AI) capability and employee expertise to streamline digital product discovery for Spanish-speaking customers.

A new survey indicates that as most parents prepare for in-person schooling, they are altering their back-to-school shopping behavior.

The nation’s largest bridal retailer continues to expand its omnichannel capabilities with commerce-driven content on TikTok.

In the Web 2.0 era, a handful of behemoth retailers dominated data collection and unification based primarily on online and in-app shopping behaviors.