Consumer Analytics

ARMONK, N.Y. and AKRON — Signet Jewelers teamed up with IBM to give its national U.S. store chains, Kay Jewelers and Jared the Galleria of Jewelry, a digital makeover.

The digital marketing redesign has transformed the multichannel experience for Kay and Jared customers, according to Signet, and resulted in consistent sales growth, including a year-over-year increase of 49% in online sales, as reported in the company's recently announced holiday sales for fiscal 2013.

New York -- Shoppers diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. These are among the findings of a new IBM study of global consumers.

St. Petersburg, Fla. -- HSN announced a complete re-launch of the company's digital channels - elevating the customer experience by making the retailer's platforms faster, more efficient, and even more social. The re-launch is part of a comprehensive, multi-platform digital redesign that has been in development for more than a year. It enhances the customer experience, not just on the top 10 most trafficked e-commerce site HSN.com, but across all mobile devices, including tablets, android and Windows 8.

New York -- A report released Monday at Retail’s BIG Show in New York City by Shop.org and Forrester Research found that as shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices.

New York -- A study released Monday by Cisco revealed that, as retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, digital content from the Internet has emerged as the most powerful influence in buying decisions for the majority of shoppers in all channels.

NEW YORK — Global technology startup Synqera has launched Simplate, an in-store point-of-sale terminal that provides real-time business-to-consumer media communications, at the National Retail Federation’s 102nd Annual Convention & EXPO.

Synqera describes Simplate as one of the first interactive POS terminals that uses big data, such as customer preferences, behavior, demographics and purchasing information, to provide personalized media communications for on-the-spot marketing.

New York -- Aldata, part of Symphony EYC, announced Monday its second U.S. holiday shopping survey revealed that U.S. shoppers want to use their mobile phones to make shopping easier, more personalized, and to have more control over inventory, but that purchasing groceries with a mobile is still in its infancy.

Conducted by Vision Critical on behalf of Symphony EYC, the survey found that 54% of shoppers said that no lines and no waiting were the greatest benefits to shopping online for groceries.