Buy.com sees strong traffic growth from revamped mobile site

Aliso Viejo, Calif. Buy.com has launched an enhanced mobile site with full search and checkout capabilities. Since the Beta mobile shopping site went live in May, the company said it has seen traffic increase more than nine times previous levels.

Online shoppers can visit Buy.com from any mobile phone, browse product selections and make purchases. Previously, the mobile site only offered limited product search capabilities and pricing information.

Mobile shoppers also can access the company’s retail Marketplace, which currently features more than 11.5 million product listings from thousands of qualified third-party retailers.