Consumer Analytics

Total U.S. Shopper Traffic in Retail Stores and Malls for December 2012

Holiday shopping reached its seasonal peak in December, driving a 36.6 percent retail foot traffic increase over November. Further, December 2012 continued a trend of year-over-year improvements in the number of shoppers visiting stores with a 1.2 percent increase in foot traffic when compared to the same month last year.

Purchase, N.Y. -- Total retail sales (excluding automotive) for December 2012 grew by 2.4% year-over-year, according to a SpendingPulse report released Wednesday by MasterCard Advisors, the professional services arm of MasterCard. (SpendingPulse reports on national retail sales and is based on aggregate sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check.)

The global data management organization known as 1WorldSync named Gary Lo as its new CFO.

Lo spent the past 15 years in finance roles at Johnson & Johnson and other leading companies. At 1WorldSync he will be responsible for global finance, accounting, treasury, internal controls and legal functions.

Online prices are now part of Target’s "low price promise" following an adjustment to the three year old price matching program.

Minneapolis -- Target Corp. said Tuesday it plans to price-match top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (including Babiesrus.com).

Target stores will also price-match items found on Target.com, the company said.

PALO ALTO, Calif. — Children’s clothing brand retailer Gymboree has launched a new iPad app, powered by Revel Touch Merchandising Suite, to create a touch-optimized shopping experience that introduces consumers to new ways to explore and purchase the brand's clothing and accessories.

Redwood Shores, Calif. -- American Apparel, which launched a new Oracle e-commerce platform in the fall, has continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period last year. December 2012 sales increased more than 59% over December 2011, with December coming in as the highest sales month in the history of the company’s online business.

With all of the pre-holiday buzz and widely optimistic sales projections, anything other than a blockbuster 2012 holiday shopping season was bound to be a letdown. Few expected the numbers that came out just before Christmas: Both MasterCard and the International Council of Shopping Centers (ICSC) reported that sales for the holiday season at that point were up just 0.7%. This was far below the robust predictions that many analysts and observers made before the shopping season was underway (most often between 3%-6%).