Consumer Analytics

San Bruno, Calif. -- YouTube is reportedly challenging the Vine video app from Twitter and Instagram video app from Facebook with its own new video app called MixBit. As reported by the New York Times, MixBit allows users to record up to 16 seconds of video (compared to 15 seconds for Instagram and six seconds for Vine) on their smartphones.

Total U.S. Shopper Traffic in Retail Stores and Malls for July 2013

Shopper activity increased last month, as ShopperTrak anticipated. Retail foot traffic increased 5.2% in July compared to June 2013. This is in line with recently reported positive month-over-month retail trends. However, foot traffic for July 2013 dropped compared to the same month in 2012 — with a decrease of 2.3%.

Reston, Va. -- Desktop-based e-commerce sales totaled $49.8 billion in the U.S. during the second quarter of this year. According to a new report from comScore, this represents an almost 16% increase from about $43.1 billion in the second quarter of the previous year.

This also marks the 15th consecutive quarter of positive year-over-year growth and 11th consecutive quarter of double-digit growth. Mobile commerce spending rose by $4.7 billion, or 24%, during the quarter. Other highlights of comScore’s data include:

New York -- A group of 11 large U.S. retailers that report same-store sales results each month had a generally strong showing in July. However, Thomson Reuters analysis indicates significant discounting helped drive an overall 4.4% increase, more than double the 1.4% same-store sales rise recorded in July of last year.

Naperville, Ill. – OfficeMax is speeding up the process of customer segmentation with Monetate LivePredict, an automated segment discovery product designed to automatically identify valuable customer segments and their attributes. Using LivePreict, OfficeMax intends to identify, at the brand and campaign levels, highest and lowest-performing segments.

Fort Worth, Texas — Buxton has announced the roll out of a full suite of retail market analyses in the Canadian marketplace. The company noted that the Canadian retail market has become extremely competitive and will likely see massive retail growth over the next few years. As a new concentration for Buxton, the effort will focus on both U.S. retailers expanding into Canada, and Canadian organizations looking to maximize their footprint in the market.

Menlo Park, Calif. – Facebook will reportedly soon begin testing a new feature called “Trending Topics” with some U.S. mobile users. As reported by All Things D, Trending Topics will display a banner highlighting a specific topic. If the user clicks the banner, they will see related comments and posts from friends and other Facebook users they don’t know.

Boston – Retailers trying to successfully attract business from back-to-school shoppers need to understand the different types of customer segments they must target. According to a new report from social media analytics software provider Crimson Hexagon, back-to-school consumers fall into five broad categories based on how they broadcast their goals, choices, experiences, and opinions about back-to-school shopping on social media.

The five types of social back-to-school consumer are: