Consumer Analytics

Washington, D.C. – Seventy-two percent of online adults in the U.S. use social media. Data from the Pew Research Center's Internet & American Life Project shows that Twitter is helping drive this widespread social media use, as the percentage of Internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%.

WASHINGTON — Retailers had sales gains in many back-to-school categories like clothing and sporting goods but experienced surprising declines in home-based categories, including building materials and furniture stores, according to the National Retail Federation. 

The world’s largest retail trade association found that July retail sales — excluding automobiles, gas stations and restaurants — increased 0.3% seasonally, adjusted from June and increased 5% unadjusted year-over-year.

Costa Mesa, Calif. -- Anna’s Linens is optimizing its e-commerce site for mobile device users. The retailer says nearly one-third of its online traffic originates from mobile devices, prompting the move.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has donated $2 million throughout a three-year period to the Milwaukee Art Museum to continue the Kohl’s Art Generation program, a youth art education initiative.

By Ron Menich, Ph.D., EVP and chief scientist, Predictix

Wherever you turn today, Big Data is impacting every facet of society and business — and retail is no exception. For example, consider the impact of weather patterns on retail sales.

Pittsburgh – Giant Eagle is deploying EPiServer CMS and commerce solutions to enhance its customer online experience. The company leverages EPiServer technology to extend and deliver a multichannel, multi-platform experience online.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is touting its services and assorted selection of brands to runners. 

The retailer is reminding runners that it offers “extensive online show advice” to accurately fit athletes with the correct running shoe, not to mention a selection of brands which include Adidas, Asics, Brooks, New Balance, Nike, Reebok and Saucony. The retailer also offers custom in-store gait assessments.

Grand Rapids, Mich. -- Meijer is expanding its mPerks digital coupon program to include pharmacy purchases, allowing customers to earn $10 off their total shopping purchase, 5% off total grocery and health-and-beauty purchases or 50 cents off per gallon of Meijer gas for every five eligible prescriptions filled. Customers can also hang onto their rewards and keep filling prescriptions to earn double rewards, saving as much as $1 per gallon on gas or $20 off their next shopping visit.