Oracle’s debuts next-generation business intelligence applications

Redwood Shores, Calif. — Oracle on Thursday unveiled a prebuilt business intelligence application for retailers.

The new application, Oracle Retail Merchandising Analytics, uses Oracle Business Intelligence applications to access and analyze data from multiple applications such as financial and workforce management, customer relationship management (CRM) and retail operations.

Included across all of the business intelligence dashboards is the ability to act on those insights, enabling users to order more stock, re-allocate merchandise or kick off a promotion triggered by metric thresholds. This type of “closed-loop or guided analytics” uses embedded actions to make it easier for users to act on the information they view in a dashboard or report.

“As competition accelerates across mobile, e-commerce and retail channels, retailers require business intelligence solutions that address their unique challenges,” said David Dorf, senior director, product strategy, Oracle Retail. “Oracle Retail Analytics deliver the best of our retail-industry expertise combined with Oracle’s best-in-class technology to help customers better analyze the deluge of data generated across all channels.”