Consumer Analytics

New York -- Facebook hired its first-ever chief marketing officer, Gary Briggs, former marketing chief at Google's Motorola Mobility. He replaces Eric Antonow, VP-product marketing, who has been directing the social network’s marketing efforts since 2010.

Washington, D.C. -- U.S. retail e-commerce sales for second quarter 2013, adjusted for seasonal variation, but not for price changes, totaled $64.8 billion, an increase of 4.9% from first quarter 2013. According to estimates from the U.S. Census Bureau, this figure represented an 18.4% jump from U.S. commerce sales in second quarter 2012.

E-commerce sales in the second quarter of 2013 accounted for 5.8% of total U.S. retail sales of close to $1.13 trillion. Total retail sales grew 0.9% quarter-over-quarter and 4.7% year-over-year.

Yesterday’s release of disappointing sales and profits at Walmart was hardly unexpected, but it heightened concerns about the health of the consumer and sparked a broader market sell-off.

New York -- Consumer confidence unexpectedly dropped in August from a six-year high as Americans faced rising interest rates, according to the University of Michigan/Thomson Reuters preliminary index of consumer sentiment.

The index fell to 80.0 from 85.1 in July, which was the highest since July 2007. The median projection of 68 economists surveyed by Bloomberg called for little change at 85.2.

The outlook component fell to 72.9 in August from 76.5 in July, while current conditions dropped to 91.0 in August from 98.6 in July.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

By Stephen Springham, senior retail analyst Planet Retail
 
After the horror show of Q1, Walmart had so much to prove domestically in Q2. And it has again come up short. A U.S. comp store decline of 0.3% was below earlier management of a 0.2% decline, guidance that was endorsed as recently as the Annual Shareholder Meeting in June. This marks the second quarter that U.S. comps have been both in negative territory and below guidance. Those accusing Walmart of ‘crying wolf’ in its bullishness (ourselves included) may feel vindicated.

As discount retailers such as TJ Maxx and Saks Off Fifth get comfortable in e-commerce territory, closeout retailer Tuesday Morning is bowing out of the digital space, according to reports.

Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video