Consumer Analytics

RACINE, Wis. — SC Johnson has introduced Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle.

According to SC Johnson, data shows U.S. consumers are not keen on refilling their household cleaning bottles and is hoping the launch of Windex Mini will help the company understand why that is the case.

NEW YORK — Barnes & Noble is promoting the Nook by inviting customers to come into its stores to compare their e-readers with company's own version. Beginning July 1, customers can purchase a Nook, starting at $139, and receive an instant Nook Book collection -- 30 free digital titles valued at $315. 

CHICAGO — Concerns over the health of the economy are far from over, as evidenced by a SymphonyIRI Group survey released Wednesday that found consumers are taking even more steps to save money due to their ongoing financial concerns, including turning to the Internet in search of the best deals.

List making and coupon clipping are still top of mind for consumers as they struggle with high gas prices and question their job stability. Additionally, the survey uncovered that consumers are turning to the Internet to find the best deals, SymphonyIRI said.

Family Dollar disappointed its investors this week with a third-quarter earning report in which gross margin pressures caused the company to report earnings per share of 91 cents that were four cents shy of analysts’ consensus estimates. The operator of 6,900 stores also said its 4.7% same-store sales increase was short of guidance of 5% to 7% and then used the occasion to lower fourth-quarter sales and earnings forecasts.

With sales experiencing the peaks and valleys of a slowly recovering economy, retailers are watching their customers even closer than ever.

According to a study by accounting and consulting firm BDO USO, LLP, New York City, retailers have been less concerned in 2011 about consumer confidence and spending and, instead, are more watchful of consumer demand and interest.

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

Indianapolis -- More than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email, according to a new study by ExactTarget.

While calling, texting and emailing remain the most frequent daily activities for smartphone users, the study found consumers are increasingly using their smartphones for more than the basics.


Key findings of the research include:

By Brad Tuckman, ksckreate.com

New York City -- Many retailers are not satisfied with their ability to meet customer expectations for a seamless cross-channel experience, according to a survey conducted by Edge Research for Sterling Commerce, an IBM company.

The survey revealed several significant gaps between what consumers want and what retailers are currently delivering. A retailer’s ability to meet consumer expectations -- and deliver a seamless, cross-channel experience -- will be the deciding factor in their ability to survive in the age of the empowered consumer.

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.