B&N promo looks to get people hooked on Nook

NEW YORK— Barnes & Noble is promoting the Nook by inviting customers to come into its stores to compare their e-readers with company's own version. Beginning July 1, customers can purchase a Nook, starting at $139, and receive an instant Nook Book collection -- 30 free digital titles valued at $315.

“Both the All-New Nook and Nook Color Reader’s Tablet are best-in-class according to the industry’s leading reviewers and millions of devoted Nook customers. We are confident that side-by-side comparisons with other eReaders will show Nook products to be the superior choice,” said Jamie Iannone, president of digital products, Barnes & Noble. “We invite reading lovers to visit their neighborhood Barnes & Noble bookstore to see, hold and touch our innovative Nook products and encourage them to upgrade their reading experience while kicking off their collection with a limited-time bonus of 30 free Nook Books.”