Raley's, Aisle50 team up to offer loyalty-technology program

Supermarket chain Raley's is teaming up with a web portal that offers discounts to members of the chain's loyalty card program.



Aisle50 announced the partnership with the California-based chain, which will offer it at all its 120 Raley's Bel Air and Nob Hill Foods locations. Aisle50 works by allowing customers to purchase items online and then pick them up in the store, receiving discounts using their loyalty cards.



"Being a keystone in the northern California market, one of the country's most tech-savvy, Raley's is looking to find the best technology and partners to enhance our customers' lives," Raley's director of CRM marketing and analytics Tom Hutchison said. "The content from Aisle50 and its direct tie into our rewards program will give Raley's a unique offering within our markets for a set of consumers that demands it."



Aisle50 also has partnerships with North Carolina-based Lowes Foods, Pennsylvania-based Shop 'n Save, New York-based D'Agostino and Oklahoma-based Homeland Stores.



"Our technology gives brands a way to convert consumers before they head to the store while also driving more trips and bigger baskets to our retailer partners," Aisle50 cofounder Christopher Steiner said. "We're excited to get into California and in front of the great set of consumers that Raley's serves."