Consumer Analytics

Washington, D.C. -- The Bloomberg Consumer Comfort Index revealed Thursday that consumer confidence in the U.S. climbed for the second week in a row, suggesting rising optimism about economic issues.

The Index rose to minus 44.8 in the period to Jan. 29 from minus 46.4 the previous week. A measure of Americans’ view of the state of economy climbed to the highest since June, according to the report.

New York City -- Ann Inc. said that the president of its Ann Taylor brand, Christine Beauchamp, is leaving to pursue other opportunities. She will be replaced by Brian Lynch, who had been president of the Ann Taylor Factory and Loft Outlet divisions and led the website sales for those brands.

The news came as the chain cut its revenue prediction for the quarter that ended in January to a level below analyst expectations, citing slumping sales at its Ann Taylor stores. 

Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.

The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.

New York City -- A survey released Tuesday by Accenture showed that when it comes to customer loyalty, poor service can cause customers to abandon one company in favor of another.

The Accenture Global Consumer Survey found that 66% of consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011, even as their satisfaction with the services provided by those companies rose overall.

San Francisco -- Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

Brooks Brothers will leverage the technology to create a personalized and engaging shopping experience that will enable customers to tailor product to their exact fit and style preferences.

North Plainfield, N.J. -- A survey released Monday by Levin Management Corp., which polled retailers within its 12.5 million-sq.-ft. shopping center portfolio in New Jersey, Pennsylvania and New York, found a general feeling of post-holiday optimism.

By Paul Cook, [email protected]

It was a record year for online sales this past holiday season, but Target saw others experience stronger growth, according to the most recent site visitation statistics from online measurement firm comScore.

As previously reported, the size of the prize this holiday season was $37.2 billion. That’s the volume of online sales comScore recorded during November and December, which was a 15% increase from the prior year.

New York City -- Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

Bentonville, Ark. -- Wal-Mart Stores Inc. said Friday it has reorganized reporting relationships, putting its U.S. marketing team under the leadership of the chief merchandising officer. Marketing currently operates as a separate group and the move, said Wal-Mart, is designed to improve shopper communication.

The new plan will have U.S. chief marketing officer Stephen Quinn reporting to U.S. chief merchandising officer Duncan Mac Naughton. Before the change, Quinn reported to Bill Simon, Wal-Mart U.S. president and CEO.