Consumer Analytics

Target is looking to get ahead of the curve in major media markets by placing communications executives in such places as Dallas, Los Angeles, New York and Toronto in addition to those at the Minneapolis home office, Ad Age reported on Monday.

NEW CANAAN, Conn. — Not long after Deloitte released gloomy predictions for consumer spending in 2012, another firm is out with a more sunny forecast. Retail sales will increase by 5.7% in 2012, according to a new report by Customer Growth Partners, a consulting and research firm serving retailers, vendors and institutional investors.

The report, “The Great Consumer Reset/The Great Retail Reset,” finds that falling household and credit-debt levels, along with higher savings rates, are fueling consumer spending. 

New Canaan, Conn. -- Retail sales will increase by 5.7% in 2012, according to a new report by Customer Growth Partners,  a consulting and research firm serving retailers, vendors and institutional investors.

The report, “The Great Consumer Reset/The Great Retail Reset,” finds that falling household and credit-debt levels, along with higher savings rates, are fueling consumer spending. 

New York City -- Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

According to the report, Walgreens sent out 5,000 messages in January via Twitter stating: "Check out Halls' new cough drops in the cold aisle."

NEW YORK — The Deloitte Consumer Spending Index, released Thursday, continued downward in January and consumer spending will face additional economic headwinds in 2012, according to Deloitte. The Index tracks consumer cash flow as an indicator of future consumer spending.

East Palo Alto, Calif. -- Ikea said Thursday it has plugged in four Blink Level 2 electric vehicle charging stations at its East Palo Alto, Calif., store. The initiative is in partnership with ECOtality and represents the eighth EV project for IKEA in the United States.

To charge an EV at Ikea East Palo Alto, drivers pull into a designated parking spot, swipe their Blink InCard (RFID card), and plug the charger into the EV to charge the vehicle.

Armonk, N.Y. -- An analysis released Thursday by IBM projected that retail sales are positioned for increases across a broad spectrum of categories.

According to the study, the surge will be led by a projected 8.2% rise in men’s apparel sales.

“The forecast of men’s apparel sales reflects a growing trend: men are definitely developing a taste for fashion – especially in business attire,” said Jill Puleri, global retail leader for IBM Global Business Services.

New York City -- The Deloitte Consumer Spending Index, released Thursday, continued downward in January and consumer spending will face additional economic headwinds in 2012, according to Deloitte. The Index tracks consumer cash flow as an indicator of future consumer spending.

Schaumburg, Ill. -- Survey results released Tuesday by Nielsen found that nearly half (49%) of U.S. online consumers believe their personal finance prospects will be good or excellent over the next 12 months.

According to Nielsen’s Q4 global consumer confidence findings, the quarter’s results were the highest for 2011 and a six percentage point increase from Q3 2011. The number of U.S. respondents who described their job prospects as “bad” dropped from 28% to 19% between the third quarter and fourth quarter of last year as well.

New York City -- Fresh & Easy Neighborhood Market is testing a mobile self-scanning device at its store in Burbank, Calif., according to a report on Fresh & Easy Buzz, an independent blog that follows the chain.

The scanning system, from Motorola, features a hand-held scanner device, which customers carry with them as they shop the store, the report said. Shoppers then scan the product codes on the items they purchase as they shop. The system allows shoppers to keep real time track of their purchases as they shop.