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Westlake Ace Hardware teams with SoundBite to deliver mobile campaign
Bedford, Mass. -- Mobile marketing solution-provider SoundBite Communications announced Thursday it has deployed a new mobile campaign with Westlake Ace Hardware, the largest member of the Ace Hardware Cooperative. Westlake is leveraging SoundBite’s multichannel communications platform and mobile marketing expertise for its Weather the Storm mobile campaign.
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Finish Line names digital marketing exec
Indianapolis -- The Finish Line said Thursday it has appointed Jay Custard as VP of digital marketing for the company.
Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.
He was previously VP of e-commerce, global, for Crocs.