Consumer Analytics

Redlands, Calif. -- Esri announced Wednesday that the Great Atlantic and Pacific Tea Co. has licensed Esri GIS technology and data to provide localized shopping trends data toward supporting the grocer’s commitment to growing its market presence across the Northeast.

By Keith Carpentier, [email protected]

New York -- Although consumers are defecting in growing numbers, the majority say they could have been retained, according to survey results released Wednesday by Accenture.

According to the Accenture Global Consumer Survey, in 2012 one-in-five consumers switched companies they buy from -- including retailers, wireless phone and Internet service -- marking a 5% increase in switching over 2011 levels. However, the survey also found that 85% of consumers say the companies could have done something differently to prevent them from switching.  

Armonk, N.Y. -- IBM announced Tuesday the closing of its acquisition of Kenexa, a provider of recruiting and talent management solutions, for approximately $1.3 billion.

IBM said that Kenexa complements its strategy of bringing relevant data and expertise into the hands of business leaders within every functional department, from sales and marketing to product development and human resources.

Houston -- A Tuesday report by NPD Group found that total consumer traffic through convenience stores was down 2.1% in the third quarter, compared with the same period last year.

NPD’s convenience store market research reports that the traffic decline this quarter was largely driven by lower purchase frequency (5.9 visits per 30 days), but was also influenced by a slight decline in the overall reach of the channel (only 50.2% of consumers aged 16+).
 

Chicago -- Social media is now essential to marketing in the retail industry, according to a recent BDO USA survey, which found that 86% of retail CMOs have included social media in their holiday marketing strategy. The executives said social media accounts for 10% of their holiday advertising and marketing budgets this year.

Solon, Ohio -- Black Friday and Cyber Monday does not always mean lower prices, according to a study by ECRM Analytics that examines Black Friday and Cyber Monday promotions. The analysis exposes many common misconceptions around these two important shopping days.

ECRM found that when comparing Black Friday deals to other times throughout the year, it is apparent that holiday prices are not always the lowest, with leading retailers promoting higher prices than previously advertised on toys and consumer electronics.

By Tom Rittman, Theretailequation.com

The holiday season is often considered the most wonderful time of year, but as retail sales soar, so do returns. And don’t be fooled by a seemingly valid receipt. Savvy fraudsters know how to prey on holiday cheer costing retailers thousands of dollars in fraudulent returns and exchanges.
 

It’s common to see BMWs, Mercedes and other luxury makes in Walmart parking lots, but a new study reported on by Ad Age reveals wealthier shoppers prefer Amazon.com

The modest sales decline Party City reported for the five week period ended November wasn’t all that bad considering the unfavorable circumstances the company faced.

Sales declined 1.4% to $358 million and same store sale declined 0.6% at permanent stores and 11.9% at temporary locations, the company said.