Consumer Analytics

Total U.S. Shopper Traffic in Retail Stores and Malls for January 2013

Retailers pushed to extend the high level of holiday shopping and foot traffic by promoting post-holiday specials and markdowns on seasonal merchandise in January. However, as expected, shopper traffic continued to drop off significantly after the end of the holiday season. 

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Purchase, N.Y. — MasterCard Advisors, a division of MasterCard, and analytics firm Mu Sigma announced a new partnership to develop analytic products toward solving business challenges such as acquiring customers and increasing customer loyalty.

As part of the partnership, MasterCard has acquired an equity stake in Mu Sigma. Additional terms of the deal were not disclosed.

 

A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.

Philadelphia -- A post-holiday e-commerce report released Friday by technology company Monetate said that, on Christmas Day 2012, 16% of all e-commerce traffic came from smartphones and 15.6% came from tablets, a marked upswing from a year earlier when just 6.4% came from smartphones and 8% from tablets.

RADNOR, Pa. — Search giant Google has agreed to buy Channel Intelligence for $125 million, allowing to expand its role in the retail space. 

A division of ICG Group, Channel Intelligence claims to count Target, Best Buy and other large retailers and brands that rely on its marketing services to drive sales. 

Target salvaged its fourth quarter with a 3.1% increase in January same store sales that followed disappointing results in December and November.

Target said sales for the five weeks ended February 2, increased 29.6% to nearly $6 billion due to the inclusion of an extra week in the recent reporting period.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

Los Angeles -- Survey results released Thursday by PriceGrabber found that 62% of consumers plan to spend as much as $100 on gifts for Valentine’s Day, down from 68% in 2012. However, 36% plan to spend more than $100 compared with 28% last year.  

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.