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Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off
NEW YORK — On Wednesday, Nov. 28, Chainstoreage.com will unveil an exclusive and revealing look at how shoppers felt — what turned them on and off — on two of the busiest and most critical retail days of the year: Black Friday and Cyber Monday. The Holiday Shopper Sentiment Report: Black Friday and Cyber Monday Consumer Face-Off by SAP will explore real-time trends and insights that will inform the next generation of retail.
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Kraft teams up with NeoMedia to go mobile
BOULDER, Colo. — Kraft is leveraging mobile technology to increase its relevance as the proliferation of smartphones changes the way consumers shop. It has selected NeoMedia as an approved vendor for mobile barcode management solutions, and now holds a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution.