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Online retailers get back to basics
NEW YORK — Online retailers are focused on retaining existing shoppers by giving them a better online shopping experience.
As shoppers become increasingly connected, online retailers are developing strategies to increase web conversion and loyalty.
According to the 2013 Shop.org/Forrester Research Inc. State of Retailing Online survey, 51% of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing and product detail page enhancements. -
Global tech startup personalizes shopping experience
NEW YORK — Global technology startup Synqera has launched Simplate, an in-store point-of-sale terminal that provides real-time business-to-consumer media communications, at the National Retail Federation’s 102nd Annual Convention & EXPO.
Synqera describes Simplate as one of the first interactive POS terminals that uses big data, such as customer preferences, behavior, demographics and purchasing information, to provide personalized media communications for on-the-spot marketing.