Consumer Analytics

Los Angeles -- Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.

Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Emeryville, Calif. -- Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.

Reston, Va. -- For the holiday season-to-date, $26.6 billion has been spent online, up 13% versus the corresponding days last year, according to comScore. The firm predicts that Green Monday (Monday, December 10, 2012) is likely to be one of the heaviest online spending days of the season and a headliner for what is expected to the busiest online spending week on record.

Atlanta -- Dollar volume growth remained solid at 5.8% in November, down from 6.7% in October, according to the First Data SpendTrend analysis for the full month of November 2012 compared with November 2011. SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

BOSTON — Wayfair.com, an online retailer of home goods and furnishings, has raised $36.3 million in new equity financing to fuel the growth of its private sale site for the home, Joss & Main.

Joss & Main has fared extremely well for Wayfair.com, having acquired nearly three million members and operating at a $100 million annual revenue run-rate. Investors include Battery Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital.

By Derek Bonney, [email protected]

Technology has shifted everything, especially the retail experience. Not only has it changed how we locate, evaluate and purchase products or services, it has created a treasure trove of data for both retailers and marketers. So let’s examine something I call the “Retail Shift.”

Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

Total U.S. Shopper Traffic in Retail Stores and Malls for November 2012

Shopper traffic in November increased as Black Friday weekend sales promotions — and the Veterans Day holiday earlier in the month — drew shoppers into retail stores.

As a result, the month saw an 18 percent increase in retail foot traffic compared to October. November 2012 continued a trend of year-over-year improvements with a 6 percent increase in retail foot traffic when compared to the same month last year.