Consumer Analytics

Dallas -- To help retailers better understand and act on consumer behavior in the fast changing retail market place, SAP AG announced the SAP Customer Activity Repository application, a new retail data repository powered by the SAP HANA platform. 

By Doug Brown

With the use of smartphones and other mobile devices continuing to grow, more and more merchants are looking for a way to capitalize on a communication device that many people never put down. And, as the leaders in this area are finding, mobile loyalty and payment incentive programs possess many benefits for chain stores.

Tie mobile and incentives together

Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

Chicago -- Dollar stores are not just for lower- and middle-income shoppers. In fact, half (50%) of respondents from the highest-income households ($150k+) say that they are shopping at dollar stores the same amount this year compared to last year, with 10%  say they are doing so more than last year, according to new research from Mintel. Only 32% of respondents from the highest-income households claim not to shop at dollar stores.

Global ecommerce and payment processing leader First Data Corporation and Microsoft to simplify retailers ability to offer and redeem local deal offers.

The companies said that First Data’s OfferWise solution has been integrated with Microsoft’s Bing Offers Card-Linked which consolidates local deals from a number of deal providers. OfferWise is an open platform that enables retailers to electronically attach offers to any consumer payment card or mobile wallet to allow streamlined and automatic redemption of the offer at the point of sale.

Shoppers in the United States plan on spending an average of $646 on gifts this holiday season, representing an 11% increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. The forecast uptick is more optimistic than other holiday surveys released to date.

New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.   

Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.  

The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).

New York -- While online retail sales continue to rise, regional malls continue to generate profits, according to an SNL Financial LC analysis.

The U.S. Census Bureau has estimated that retail e-commerce sales for the second quarter of 2013 grew by 4.9% over the prior quarter to $64.8 billion, an 18.4% gain over the preceding 12 months. Still, e-commerce accounts for less than 6% of retail sales, according to SNL (www.snl.com).

New York -- Shoppers in the United States are most likely to combine online and in-person sources when buying consumer electronics (70%), toys (66%), apparel (58%), and home appliances (57%), according to a new study by Gfk. At the low end of the omnichannel spectrum in the United States are cleaning products (14%), OTC medications (15%), and food and beverages (15%).

The study shows that, across 12 categories, 37% of U.S. shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.