Consumer Analytics

New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.

Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.

According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

San Francisco - Walk-by conversion and in-store engagements among U.S., consumers slipped in September compared to August as consumers became more cautious and less compelled to shop after back-to-school spending. In-store analytics technology vendor Euclid’s U.S. Retail Benchmarks for September 2013, based on 20 million domestic shopping sessions, suggest September same-store and total store sales may be sluggish for many retailers.

Specific findings include:

New York - The Deloitte Consumer Spending Index moved down again in September, showing the second month of small declines. The Index tracks consumer cash flow as an indicator of future consumer spending.

Boston – College students most frequently eat snack foods in the afternoon and are frequently replacing meals with snacks. A new study from marketing agency Fluent shows that 75% of college students replace meals with snacks and afternoon snacking is three times more popular than morning or late night snacking.

Other notable findings of the survey college students age 18-25 include:

Stein Mart experienced strong sales in linens, ladies' boutique, gifts, ladies' career sportswear and women's in September, which bolstered the company’s total sales for the month.

Total sales were $112.20 million, an increase of 7.3% compared to September 2012. Comparable store sales increased 5% compared to last September’s increase of 2.4%.

New York -- Amazon remains the world's most trusted retailer despite widespread criticism of its tax affairs and labor disputes.

The Internet giant topped a poll of 30,000 consumers in nine countries although the research by OC&C, unveiled on the closing day of the World Retail Congress, revealed that “its crown has very much slipped.”

Consumers were asked to rank nearly 600 retailers on a range of factors such as trust, value for money, service, product, and multichannel capability.

New York -- Online mobile sales were strong in the third quarter as mobile percentage of online sales increased more than 60% year-over-year. Led by strong gains in home goods and department store, mobile traffic for U. S. retail overall reached almost 32% in the quarter, up more than 50% while online retail sales overall grew close to 10%.