Consumer Analytics

Online retailer Rue La La will be leveraging Artisan Mobile’s Artisan Optimize platform to enhance its mobile technology.

"We are excited to be working with Artisan Optimize to directly impact the results of our mobile app," said Gerry McGoldrick, VP, Marketing, Rue La La. "Through their technology we are learning what drives conversions and, more importantly, we are able to make changes quickly and easily to keep consumers engaged."

Despite having more data and insights into consumer desires and preferences, companies in the U.S. have failed to meaningfully improve customer satisfaction or reverse rising switching rates among their customers. As a result, there is a potential $1.3 trillion of revenue at play in the U.S. market represented by the ‘switching economy,’ according to new research released by Accenture.

I have now been in my role as senior editor of Chain Store Age, specializing in retail IT coverage, for six months. Beyond being surprised at how quickly the past 180 days have gone by and grateful at how welcoming the industry has been to me, I also can’t help but be amazed at how much retail IT has changed since I was last actively involved in covering this field in 2006.

Los Angeles – CharmingCharlie relaunches its e-commerce site today. Enhanced features on Charmingcharlie.com include: a new approach to '”Shop by Color,” product filtering, improved product descriptions and social sharing, among others.

Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
 
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.
 

Dallas – Four-in-10 (43%) of U.S. smartphone users purchased a good via their device in the last month. The new Parks Associates study “Mobile Commerce: Keys to Mass Adoption” also shows that 54% of Target shoppers have used their smartphone to make an in-store purchase in the last month, compared to 38% of Wal-Mart customers.

By Sreekanth Kannan, Senior Marketing Manager, Aerohive Networks

Former Walmart executive Dijuana Lewis will be joining Aetna as EVP, responsible for the newly formed Consumer Products and Enterprise Marketing organization.

In this role, she will be responsible for aligning consumer-focused businesses, products, services and capabilities to deliver a personalized end-to-end consumer experience that positions the company for long-term growth.

Lewis will report directly to Aetna chairman, CEO and president Mark Bertolini and will be a member of the company’s executive committee.

Fremont, Calif. - ProSent Mobile is unveiling StyleChat, the company’s new visual-chat mobile app for fashion and style. StyleChat enables consumers to come together from anywhere to find fashion items, including online, in-store, or an existing closet, create looks on the digital style board, style collections, and visually chat with friends.