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Consumer Analytics

  • Shortsighted Social Media Strategy Misses Huge Revenue Opportunity

    By Brian Smith, BizBrag

  • ICSC survey says consumers will start holiday shopping early

    Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.

    As in most years, the top shopping day of the year is expected to be Black Friday. However, Cyber Monday will follow close behind across most demographic groups, overtaking Super Saturday as the second busiest holiday shopping day of the year.

  • Brown Shoe Company luxury brand launches e-commerce site

    Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

  • Honey Bunches of Oats drops bunches of beats

    Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

    Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

  • Groupon continues its e-commerce transition

    Record downloads of its app and North American revenue growth have Groupon feeling good about mobile initiatives and its ongoing evolution from a provider of daily deals via email to a full bore e-commerce marketplace.

  • Stein Mart works to maintain momentum through fourth quarter

    Stein Mart posted strong sales in October, driven partly by upgraded designer and national brands. Total sales for the four-week period ended Nov. 2, increased 6.9% and comparable-store sales increased 5.4%.

    For the third quarter ended Nov. 2, total sales increased 6.1% and comparable-store sales increased 4.8%.

  • Holiday shoppers use native apps

    Philadelphia – Native apps, or mobile apps developed in the native operating language of a hardware platform, figure prominently in the plans of many holiday shoppers. In a survey of 500 consumers conducted by Artisan Mobile, 80% of respondents strongly agreed or agreed that they are purchasing and browsing products on native apps more than ever before, and 77% intend to make purchases through a mobile and/or tablet app this holiday season.

  • Report: Developer says West Monroe, La., will get shopping center

  • HSN displays strong Q3 performance

    St. Petersburg, Fla. – HSN, Inc. (HSNi) reported impressive financial results for the third quarter of fiscal 2013. Net income soared about 137% to $42.05 million, compared to $17.69 million in the same quarter a year prior.

  • Deloitte: Holiday shoppers use smartphones, stay local

    New York -- Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season. According to the Deloitte Annual Holiday Survey overall smartphone ownership has risen to 61% of respondents from 42% two years ago.

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