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Consumer Analytics

  • E-commerce, payment fraud high priorities for customer-facing firms

    New York -- E-commerce and payments fraud remains high on the agenda for consumer-facing organizations, according to a recent Deloitte online poll. Nearly half (47%) of executives and managers reported that fraud protection ranks as a "high priority" for their organization, and a further 8% cited this as their organization's number one priority.

  • Report: CVS creates loyalty profiles

    Woonsocket, R.I. – CVS is reportedly offering a new program to its ExtraCare loyalty program members, called myWeeklyAd, which creates a personalized profile with targeted product offers based on previous purchases. According to Wall St. Cheat Sheet, CVS spent about $7 million on the omnichannel program which is available on PC, tablet and smartphone.

  • TABS Group forms dedicated Wal-Mart analytics team to enhance insights at chain

    Shelton, Conn. -- TABS Group, a technology-enabled analytics firm, has announced the formation of a senior-level team dedicated to supporting internal and customer-related initiatives with Walmart.

    TABS Group will tap into its new talent base to obtain a comprehensive understanding as to how the largest U.S. retail chain operates on a chain and local level. The insights gained will benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.

  • Visa: Digital commerce on the rise

    Foster City, Calif. – Consumers are spending more money via digital commerce than ever before. According to a new survey from Visa and GfK Research, “The Way We Pay,” more than half of respondents are more comfortable spending money online today than five years ago. The data shows that consumers are spending more than they ever have – exceeding $1 billion per day on the Visa network in 188 days since January.

  • UGG Australia launching online customization tool

    New York -- UGG Australia will launch UGG by You, an online customization tool putting customers in control of the design process and transforming a visit to the retailer’s website from a shopping trip to a creative experience.

    The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and its Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

  • ‘Tis the season for surveys showing mobile’s momentum

    Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.

  • To bridge digital divide, Specific partners with Nielsen

    Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.

    According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.

  • Survey: Social media for brand conversations on the rise

    Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

    Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

  • Euclid: Customer caution grows in September

    San Francisco - Walk-by conversion and in-store engagements among U.S., consumers slipped in September compared to August as consumers became more cautious and less compelled to shop after back-to-school spending. In-store analytics technology vendor Euclid’s U.S. Retail Benchmarks for September 2013, based on 20 million domestic shopping sessions, suggest September same-store and total store sales may be sluggish for many retailers.

    Specific findings include:

  • Deloitte Consumer Spending Index falls in September

    New York - The Deloitte Consumer Spending Index moved down again in September, showing the second month of small declines. The Index tracks consumer cash flow as an indicator of future consumer spending.

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