SharperImage.com print catalogs to have embedded mobile capability
Beaverton, Ore. -- Digimarc Corp. announced that SharperImage.com is using the Digimarc Discover platform to make it easy for consumers to simultaneously browse print catalogs, research and buy from their mobile device.
Using the free Catalog Click mobile app, enabled with Digimarc's patented technology, consumers can scan product images to make a purchase, read reviews, see additional product information, images, videos and more. This interactive print-to-mobile experience reaches 4 million households and businesses across the world, directly advancing SharperImage.com's m-commerce strategy.
"We know our catalogs drive customers to our e-commerce site, so we decided to make the shopping experience faster, easier and mobile-friendly," said David Katzman, managing partner of Camelot Venture Group, who holds the license for Shaperimage.com. "This interactive experience aligns well with our tech-savvy readership that is on the lookout for faster, more convenient ways to handle life's tasks. It doesn't get easier than scanning to learn more or proceed to checkout."
Each product image in the Holiday catalog, available in homes November 4th, includes an invisible and interactive digital watermark powered by the Digimarc Discover platform. Shoppers simply launch the free Catalog Click mobile app and scan the product image to be instantly connected to the mobile-optimized product site. Consumers can add the item to their cart, review customer ratings, see additional images of the product or save it to their "wish" list. The shopper can also share their find with others on Facebook, Twitter, Google + or Pinterest.
Digimarc Discover also provides engagement metrics, including which items are most popular in the print catalog, much like Sharper Image can determine from their e-commerce site SharperImage.com. The metrics also include how many times a product was scanned and how many unique devices scanned each product. Unlike tags or QR codes, imperceptible digital watermarks don't require any real estate on the page and don't mar the design of the catalog.