Consumer Analytics

The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.

San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

Walmart’s efforts to better integrate physical and digital appear to be gaining traction judging from key disclosures the company made regarding online activity.

Cyber Monday transaction volume set a new record at Walmart.com and throughout the five day period running from Thanksgiving Day through Cyber Monday the company said it experienced more than 1.5 billion page views. During the same period, mobile accounted for approximately 70 percent of traffic to Walmart.com.

Armonk, N.Y. – Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go. According to IBM Digital Analytics Benchmark data, Cyber Monday mobile traffic accounted for 41.2% of all online traffic, up 30.1% from 2013.  

New York – Cyber Monday lived up to the reputation of the gloomy start of the work week, with Internet traffic attributed to online consumer retail shopping activities decreasing 25 points from the prior day. According to the Verizon Retail Index, year-over-year, Cyber Monday’s results were down six points compared to Cyber Monday in 2013.

San Jose, Calif. - Total online sales for Cyber Monday came in at $2.65 billion, up 16% compared to 2013. According to data from Adobe Systems, the top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion.
Smaller retailers, those generating $2 million or less, grew sales by 5%. Consumers saw the highest discounts of 23% in the early morning hours and more than half (54%) of online sales occurred outside of normal working hours.

Morrisville. N.C. – Online sales for the total “Cyber Five” five-day period from Thanksgiving through Cyber Monday rose 20.6% from the same period in 2013. According to analysis from ChannelAdvisor, the biggest increase occurred Cyber Saturday (27%) and smallest occurred on Cyber Monday (16.7%).

Portland, Ore. – Consumers have trust in well-known brands online, possibly to the detriment of themselves and their employers and to and the benefit of cybercriminals. According to a new survey of 2,011 U.S. and U.K. consumers from security solutions provider Tripwire, more than 40% of consumers believe emails from “trusted brands” are safe to click, and nearly a quarter (24%) anticipate doing at least part of their holiday shopping while at work.

Survey findings include: