Consumer Analytics

San Jose, Calif. - Cyber Monday (Dec. 1) saw nearly 30% more online shopping activity than any other shopping day during the 2014 Thanksgiving-to-Cyber Monday holiday timeframe. Data from SLI Systems outlining e-commerce activity across online retailers in the U.S. during the five-day period reveals that Cyber Monday at 10:00 PM EST was the peak online shopping hour.  Nearly 40% of the online shopping was conducted on mobile devices. Other key findings from the study include:  

Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

With 765 stores now in operation, Ulta Beauty’s unique value proposition continues to resonate strongly with shoppers.

The more recent evidence could be seen in the company’s third quarter results which saw same stores sales accelerate 9.5 percent from a prior year gain of 6.8 percent.

San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.

San Jose, Calif. –  Brick-and-mortar sales and traffic patterns during the five-day Thanksgiving weekend may have benefited customers who hate crowds, but were not good news for retailers. According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%.

Cincinnati – Ever wonder what to do with all those unused loyalty points you probably have floating around? According to a survey of 1,000 U.S. consumers by loyalty intelligence provider Colloquy, six out of 10 shoppers intend to use points they’ve earned through customer-loyalty programs to save money on holiday gift-buying this year.

That represents a 22% increase in the number of shoppers who are planning to cash in reward points on gift purchases, compared to the 2013 holiday season.

By Ken Morris, Boston Retail Partners

What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.