Consumer Analytics

Surrey, Canada - Guildford Town Centre, a shopping center in Surrey, British Columbia, Canada, is reaching out to customers across multiple channels and points of engagement. The center retained 3 Tier Logic, a wholly-owned subsidiary of 3TL Technologies, to use its Platform3 technologies to drive consumer foot traffic, gather in-depth data about shoppers, and increase social media engagement.  

In-store mobility is transforming the way retailers engage customers. These new customer engagement programs are resulting in dramatic changes to the store network to ensure successful rollouts. Customers will seek out stores that easily enable them to use their mobile devices to research products, read reviews, and check prices to gain the confidence required to make the right purchase.

A new report looking at consumer shopping habits on mobile phones shows that Sunday is the best day of the week when it comes to sales from mobile shoppers.

"Online shopping has become a major force in global markets. And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating," said Larry Moores, vice president for consumer mobile reporting and analytics at Opera Software, a leading mobile internet and advertising company.

New York — Teen retailer Delia’s Inc. plans to liquidate operations as it prepares to file Chapter 11 bankruptcy protection "in the very near term." The struggling retailer has been hurt by sluggish mall traffic, evolving fashion trends and weak online sales. It said it has  unable to find a merger partner, or get an acquisition or financing proposal that would allow it to remain a viable concern.  

If you talk to retail industry stakeholders about their business priorities for 2015, you will likely hear about their continued focus on omnichannel. But the overall environment is starting to feel different than in years past. Words like “transformation” and “action” are being used to recap the 2014 business landscape. We’re moving past defining omnichannel and now focusing on implementation.

Omnichannel retailing is increasing the reach companies have to their customers, but the strategy is also increasing customer expectations.

According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased. Eighty-six percent also agree that the benefits of investing in an omnichannel approach to consumer sales clearly outweigh the challenges.

Newtown Square, Penn. – Omnichannel is increasing the reach retailers have to their customers, but also increasing customer expectations. According to a survey of marketing decision-makers in omnichannel consumer products organizations from SAP, 86% of respondents agree that omnichannel has meant that customer and consumer expectations of the organization have increased.  

San Francisco — Shopping activity increased slightly from October in November 2014, but slumped compared to November of the previous year. Monthly retail benchmarks from in-store analytics provider Euclid reveal that  traffic lagged significantly throughout the month, with Black Friday also failing to match the previous year as deals were more distributed across time and channels.