Consumer Analytics

Duluth, Ga. - More than 77% of Americans would be less likely to return to a store if they experienced long checkout lines. According to a new study from Omnico Group, after eight minutes, Americans are likely to abandon the checkout line and leave the store with no purchase.

Chantilly, Va. -- Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. According to BIA/Kelsey's Consumer Commerce Monitor study, nearly a quarter (23.6%) of Hispanic consumers reported they use tablets for local shopping, compared with 15.5% of non-Hispanics. And nearly half (48.5%) of Hispanic consumers use mobile devices for local shopping, compared with 32% of non-Hispanics.

Purchase, N.Y. – MasterCard and Syniverse are partnering to deliver a number of mobile and payment services for consumers to use when traveling abroad. The two companies are currently in pilot-phase for an opt-in service that will enable card transactions for users only when they have their mobile device switched on in a specific geolocation abroad.

By Catherine Tabor, CEO, Sparkfly

Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.

Merging the Physical and Digital

Madison, Wis. --  Solomo Technology Inc. has launched Solomo Exchange 2.0, a comprehensive platform for location analytics and mobile engagement enabling rapid implementation and management of smart locations. With a smart location, retailers can activate devices and sensors to realize analytics, build and measure campaigns and enhance engagement across a facility, multi-floor building or entire organization. Consumers are given complete control of their personal identity and location information.

Amazon customers in the U.S., U.K. and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets. Previously available for use exclusively on Kindle Fire tablets, Amazon Coins can now be used to buy the latest apps, purchase extra lives within Candy Crush or unlock Red’s amazing Super Roaster in Angry Birds GO directly from their Android devices.

New York – An overwhelming majority (79%) of shoppers say they shop at their favorite retailers/brands because they trust the brand, according to a survey of 15,000 online shoppers by the PwC US Retail & Consumer practice.  In other survey findings, 37% of U.S. shoppers do not use their smartphone for shopping because of security concerns, and 61% noted deals and promotions as the reason for following a brand’s social media site.

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Meshekow will be responsible for the company's direct sales and marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

PayPal and Samsung have collaborated to make Samsung Galaxy S5 users the first to be able to log in and shop at any merchant that accepts PayPal on mobile and in-stores using their fingerprint.

The new biometric feature means Galaxy S5 users will no longer need to remember passwords or login details. PayPal is touting itself as the first global payments company to support Samsung’s mobile fingerprint authentication technology.

Seattle – Amazom.com is reportedly seeking to strike deals with about 10 major retailers, including Abercrombie & Fitch, Neiman Marcus, J. Crew, Ralph Lauren, and Lord & Taylor, to sell their goods via listings on its e-commerce site.