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Survey: Many retailers fail to target new customers
Every retailer wants to acquire new customers, but apparently not every retailer knows how to draw them in. New data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services show that a whopping 60% of retailers admitted they don't have a good process in place for effectively targeting new customers.
In addition, 85% of retailers are in search of ways to add value to their retail offering outside of discounts, promotions and /or loyalty programs.
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Trending: Smart homes and connected Americans
New York City - No big surprise that Americans are more connected than ever before, but the newest trend is toward “smart homes” as well. New research from Experian Marketing Services has found that nearly a third of all Americans use at least one type of smart or connected device and 14% of homes are now smart homes, employing connected lights, locks, thermostats, or electrical outlets, among others.
