Consumer Analytics

Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

Ann Arbor, Mich. -- These days, virtually everyone is a cross-channel shopper: 95% of consumers frequently or occasionally shop a retailer's website and store, according to a recent survey by CFI Group that was sponsored by eBay Enterprise.

The study, “Omni-Channel Insights,” reveals that consumers expect exceptional service, while having the convenience of seamless in-store and online shopping.

Armonk, N.Y. -- IBM said Tuesday that its Watson unit has invested in Fluid, a digital commerce firm, to develop personalized shopping applications using IBM’s cognitive computing tools.

Austin, Texas - RetailMeNot, Inc. has reached a strategic partnership agreement with General Growth Properties Inc. (GGP), a real estate investment trust focused exclusively on owning, managing, leasing and developing retail properties throughout the U.S. RetailMeNot will be the preferred digital coupon provider across GGP malls.

Oak Brook, Ill. – McDonald’s Corp. reported net income of $1.2 billion in the first quarter of fiscal 2014, a 5.5% decline from $1.27 billion in the same quarter a year earlier. Total revenues grew 1% to $6.7 billion, from $6.2 billion.

Atlanta - InReality, a customer experience strategy and design firm, is offering a retail customer experience measurement tool called Reality Gap Analysis. Reality Gap Analysis delivers a quantifiable assessment of the gaps between a brand's self-perception and a customer's reality.

RetailMeNot has some interesting plans in store for mall goers following an agreement with General Growth Properties allowing it to serve as the mall operators preferred digital coupon provider.

Plans call for RetailMeNot to test new marketing formats and beacon technology in select malls that will allow RetailMeNot mobile app users to be served hyper-targeted offers. In addition, the company said it will work with General Growth Properties on various undefined initiatives to enhance the shopping experience at its 120 malls, increase traffic and drive sales for tenants.

Bebe Stores is updating its net loss per share guidance for the third quarter ended April 5 based on its preliminary financial results.

Comparable store sales for the quarter decreased approximately 5.7%. Net sales were approximately $93 million, a decrease of 17.2% from $113 million reported for the third quarter a year ago. The company said the sales decrease was due partially to one fewer retail week in January in the current fiscal year coupled with the closure of 19 unproductive stores since the prior year third fiscal quarter.

Kroger is inviting customers to celebrate Earth Day by looking to the sea — and to the future of seafood — through a video series designed to inform customers about the company's work to source sustainable seafood.

"We know that our customers value our commitment to sourcing sustainable seafood," said Suzanne Lindsay-Walker, Kroger's director of sustainability. "We continue to work with fisheries and our supplier partners to ensure that Kroger's seafood is fresh, delicious and available for future generations."