Consumer Analytics

Amazon has launched a Wearable Technology store, which it describes as a one-stop shop where customers can discover the latest in wearable technology and research wearable devices including activity trackers, smart watches and wearable cameras.

In addition to the large selection of items from brands including Samsung, Jawbone and GoPro, the store features products from emerging brands such as Basis and Misfit as well as devices coming soon from brands such as Narrative and Bionym.

Dallas – The global mobile commerce market will grow from $116.1 billion in 2014 to $467.3 billion in 2019. According to a new report from MarketsandMarkets, in terms of geographies, North America and Europe are expected to be the biggest markets in terms of revenue contribution, while Asia-Pacific and Middle East-Africa are expected to experience increased market traction during the forecast period.

New York - Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion. According to the latest study from Deloitte Digital, by the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The proliferation of gift cards has spawned the creation of unique app that can help retailers unlock the value of unspent gift cards.

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. The study also found that by the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, "The New Digital Divide," quantifies the extent to which consumers' use of desktop and laptop computers, tablets and smartphones influences brick-and-mortar store sales.

San Francisco - Although 77% of top online retailers have published a mobile app and 62% of them prompt users to opt into push notifications, many of them are missing a significant opportunity to perform push communications. According to new data from mobile analytics provider Other Levels, only 31% of the top 100 online retailers actually sent a message through push notification.

However, Other Levels data shows that 70% of consumers are open to receiving mobile push notifications. Additional findings include:

New York - Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position. Previously, analytics folded into TPN's planning and perspectives team, but as part of TPN's growth strategy, the new department has been created to better capitalize on the agency's proprietary research and technology-driven retail analytical capabilities.

Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.

A new digital initiative from Walgreens allows the retailer to engage with shoppers at multiple touchpoints on the path to purchase thanks to a personalized digital coupon and analytics platform from Coupons.com called Retailer iQ.

Coupons.com announced the launch of Retailer iQ with Walgreens as the largest user of the platform with implementations underway with four other unidentified retailers. According to Coupons.com Retailer iQ fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.

Edmonton, Canada – Lux Beauty Boutique has launched the SelfPay Shopper App from Digital Retail Apps. Since rolling out the mobile self-checkout app, Lux has seen results including 7% of all in-store transactions flowing through the SelfPay mobile app during launch weekend and higher than average transaction values when compared to purchases completed at the cash register.