Report: Retailers miss mobile push opportunity

San Francisco - Although 77% of top online retailers have published a mobile app and 62% of them prompt users to opt into push notifications, many of them are missing a significant opportunity to perform push communications. According to new data from mobile analytics provider Other Levels, only 31% of the top 100 online retailers actually sent a message through push notification.



However, Other Levels data shows that 70% of consumers are open to receiving mobile push notifications. Additional findings include:



• Only 16% of top 100 online retailers have a mobile app with social media integrated login capabilities;



• Less than 2% of top 500 online retailers have a mobile app with a rich-inbox; and



• Only 40% of the top 100 online retailers request users opt in to share the device’s GPS location.