Survey: Consumers find disconnects in online, physical retailing

Atlanta-- Although 83% of consumers say most of their shopping takes place in-store, they still report a variety of disconnects between the in-store and online retail experience. According to a survey of 1,000 U.S. consumers from electronic shelf label (ESL) technology vendor DisplayData, 44% of U.S. consumers think retailers offer different prices online and offline.



In addition, 52% of consumers find stock availability an issue compared to online shopping and 26% think staff are poorly informed. Another 42% think the online promotions they are offered are not available through offline channels.



“For some time shoppers have regularly mixed their shopping journeys between online, mobile and physical stores,” said Andrew Dark, CEO, Displaydata. “Our research shows that this is putting increasing pressure on stores to deliver a more engaging shopping experience and consistent offers.”